Adding Procurement Value  to Marketing Spend

Learn how to implement a marketing procurement strategy for today’s world

Is your procurement department falling short of its cost savings potential because other departments, like Marketing, refuse to share responsibility for managing their spend?

Procurement teams can help other departments identify their current resources and true needs, conduct thorough sourcing events with vetted suppliers, and negotiate best-in-class agreements. Through this process, long-term, strategic relationships can be established with the right suppliers, increasing value to the organization while ensuring the most competitive market pricing is achieved. Still, some departments resist Procurement’s help.

Marketing is one of the newer categories being addressed by procurement departments in the world today. Like other specialized areas whose spend was traditionally kept separate from procurement and sourcing departments, Marketing has some unique characteristics for which procurement professionals must be prepared.

You can master methods of working with your Marketing Department to gain their cooperation, implement a world-class marketing procurement strategy, and, ultimately, achieve better value. How? By taking our online Express Course “Adding Procurement Value to Marketing Spend.” This course was developed in close collaboration with SourceOne Management Services – a consultancy with extensive expertise in sourcing Marketing spend.


A well-planned marketing procurement strategy lays out the steps for success.

CEHs: 1

[php snippet=33]

A well-planned marketing procurement strategy lays out the steps for success.Adding Procurement Value  to Marketing Spend

Learn how to implement a marketing procurement strategy for today’s world

Is your procurement department falling short of its cost savings potential because other departments, like Marketing, refuse to share responsibility for managing their spend?

Procurement teams can help other departments identify their current resources and true needs, conduct thorough sourcing events with vetted suppliers, and negotiate best-in-class agreements. Through this process, long-term, strategic relationships can be established with the right suppliers, increasing value to the organization while ensuring the most competitive market pricing is achieved. Still, some departments resist Procurement’s help.

Marketing is one of the newer categories being addressed by procurement departments in the world today. Like other specialized areas whose spend was traditionally kept separate from procurement and sourcing departments, Marketing has some unique characteristics for which procurement professionals must be prepared.

You can master methods of working with your Marketing Department to gain their cooperation, implement a world-class marketing procurement strategy, and, ultimately, achieve better value. How? By taking our online Express Course “Adding Procurement Value to Marketing Spend.” This course was developed in close collaboration with SourceOne Management Services – a consultancy with extensive expertise in sourcing Marketing spend.

You will learn:

  • Why the Marketing environment is ripe for Strategic Sourcing
  • 3 valuable processes that Strategic Sourcing can bring to Marketing
  • Initial Marketing categories for Strategic Sourcing to consider addressing
  • How Strategic Sourcing should establish a relationship with Marketing
  • 5 phases of Strategic Sourcing for Marketing
  • 5 best practices of Sourcing Marketing
  • When it makes sense to collaborate with consultants when sourcing Marketing

How This Online Express Course Works

  • Start this on-demand Express Course any time after you enroll; there’s no pre-scheduled start date!
  • This course has 1 lesson; it will take you between 30-60 minutes to complete.
  • Progress through the course at your own pace.
  • Learn best practices and processes designed so that you can apply your new skills in the real world!

What are others saying about this Express Course?

“We are living in a rapidly changed and world where the traditional goods/services supplies become very much dependable on the customers demands. Now the customer gives an idea and he wants to have a ready-made product and he wants it fast. So, the marketing plays a great role to finish the customer’s idea into the product and to be the first in the market. I believe that supporting the marketing in their efforts, the purchasing brings not only potential savings to their budgets but can understand a future trend of the company’s business and select the right suppliers in advance to support the whole company’s profitability. Shortly, supporting the marketing in your company turns out not only into non-traditional category savings but into the strategic goal.” 

Dmitry A. Negrebetskiy, SPSM2
Chief Sourcing Officer
Russian Gas Turbines (GE)
Moscow, Russian Federation

Read more reviews and see ratings from purchasing professionals who completed Adding Procurement Value to Marketing Spend

Ready to enroll?

 

Adding Procurement Value to Marketing Spend

Number of  Express Courses: 1

Length of Training: ~ 1 Hour

Duration of Access: 30 days

Start Date: Access begins as soon as you enroll

Cost: $19 US

Enroll Now