I hope that you have enjoyed the article “Priorities In Supply Chain Leadership.”

Don’t miss updates on Procurement & Supply Chain, Subscribe here!

In the article, I write that “Having a priority-based culture means making the top priority apparent to all who interact with and within the supply chain team.” This requires some work that is the core competency of marketing departments: branding.

A definition of brand that I like a lot comes from an article on about.com. It says that “your brand is the source of a promise to your consumer.” So what are you promising your consumer (i.e., your internal customer or your organization)? Or, said differently, what is the one thing, above all, that etches into the minds of your internal customer or senior management what they can expect when dealing with your supply chain team?

I like to think of these marketing slogans when showing how developing a simple, yet brilliant, sets the customer’s expectation for good performance for these companies:

“Built Ford tough”

“Save money. Live better.”

“That was easy”

Are you ready for an assignment? Without spending too much time to think about it, post a comment with a slogan that you think would reflect what you want to deliver to your organization or internal customer.


To Your Career,
Charles Dominick, SPSM, SPSM2
President & Chief Procurement Officer
Next Level Purchasing, Inc.
Struggling To Have A Rewarding Purchasing Career?
Earn Your SPSM® Certification Online At
Next Level Purchasing . com

Charles Dominick, SPSM, SPSM2, SPSM3

Charles Dominick, SPSM, SPSM2, SPSM3 is an internationally-recognized business expert, legendary procurement thought leader, award-winning entrepreneur, and provocative blogger. Charles founded the Next Level Purchasing Association in 2000, oversaw its incredible growth, and successfully led the organization to its acquisition by the Certitrek Group in 2016. He continues to blog and provide advisory services for the NLPA on a part-time basis as he incubates his upcoming business innovations. Charles is also the co-author of the wildly popular, groundbreaking book, "The Procurement Game Plan: Winning Strategies & Techniques For Supply Management Professionals."

More Posts