I occasionally receive email from people who say that they don’t know anyone who has ever heard of the SPSM Certification and question its value.
Of course, I always reply by referencing the prestigious companies from throughout the world who have enrolled their purchasing professionals in the SPSM Certification Program.
But today, I also thought about an interesting paradox with regard to recognition and value.
Recognition, to some extent, is garnered by the sheer number of people who have a certification. So, a certification held by 75,000 people (Certification A), it is more likely to be “recognized” by a high percentage of employers than a certification held by 1,000 people (Certification B).
However, to an employer, a someone holding Certification A is just one of 75,000 people – not someone special. Someone holding Certification B can lay a more compelling claim to being the “cream of the crop.”
I believe that the key to career success is to earn the up-and-coming credentials BEFORE they are widely demanded. When the demand rises and peaks, you would truly stand out as someone with special accomplishments.
What are your thoughts on this? Click the comments link below and let me know!