Well, we’ve run our three-month trial of sponsorships here on the Purchasing Certification Blog and have a better idea of where we want to take things moving forward.
Here at Next Level Purchasing, we often reference our list of our top 5 priorities in order beginning with the most important priority. Our top priority is “student satisfaction.”
I am a big believer that an organization should do everything possible to give its customers a great experience. Based on feedback that we receive from our students, I think we have done that and we only are going to get better at it through our continual efforts.
But with sponsorships, we would have a new type of customer. A customer that wants (let me add, deserves) to get great exposure on the blog and lots of click-throughs to their Web site.
The problem is, that is not the purpose of this blog.
The purpose of this blog is to give our paying students something extra in terms of education as well as to deliver some educational value to those purchasing and supply management who cannot afford to enroll in our purchasing education classes and programs. True, the material covered here isn’t as in-depth as what is covered in our purchasing classes, but it is something – something that doesn’t cost the reader a dime.
So I find it difficult to serve the proverbial two masters.
Therefore, we will no longer be accepting paid sponsorships for the Purchasing Certification Blog. We will decline the opportunity to add to our revenue through blog sponsorships, which aren’t really a significant source of revenue relative to our core offerings.
However, we will continue to offer sponsorships on a barter basis. That is, if we are given the opportunity to advertise on a relevant Web site or blog at no charge, we will allow that site owner/blogger the opportunity to sponsor the Purchasing Certification Blog at no charge.
If you’re interested in such an arrangement, contact us and we can provide you with more information and work out the details.
To Your Career,
Charles Dominick, SPSM
President & Chief Procurement Officer
Next Level Purchasing, Inc.
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