All posts by Brian Seipel

Why 2015 Could Be The Year for Marketing and Procurement Team-Ups – Part II

Let’s face it: Marketing and Procurement teams don’t always see eye-to-eye. Both teams have a different set of goals and measure success using different KPIs. But does this have to be the case? Last month, we took a look at a few indicators that suggest the divide may not be as wide as it once was – with a few…

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Why 2015 Could Be The Year for Marketing and Procurement Team-Ups

Our guest contributor today is Brian Seipel, a marketing project analyst for Source One. Don’t miss updates on Procurement & Supply Chain, Subscribe here! Back in 2013, blogger and lead analyst for Spend Matters, Thomas Kase, asked the question “Is Procurement Cool Enough to Touch Hot Marketing Spend?” Kase took a cautiously optimistic view on the question, noting that marketing spend was…

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