From what I’ve read, companies pay about $3 million for a 30-second commercial on the Super Bowl. I understand that they typically hire ad agencies to come up with the ideas for, and produce, the commercial itself. I believe that those ad agencies get paid a commission that is a percentage of the cost of the placement (e.g., 15% of $3,000,000 = $450,000) plus the expenses of shooting the commercial.

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So the concepts for these commercials are developed by the world’s brightest and most seasoned advertising professionals.

Except in one case this year.

Earlier this week, I read an article in the Pittsburgh Post-Gazette that a supply chain guy came up with the concept for Pepsi’s 60-second ad to run during Sunday’s Super Bowl.

Wow! Way to go Clay Broussard! I hope you’re in supply chain because you love it, because you’d probably make a lot more money if you specialized in Super Bowl advertising!

To Your Career,
Charles Dominick, SPSM
President and Chief Procurement Officer
Next Level Purchasing, Inc.
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Charles Dominick, SPSM, SPSM2, SPSM3

Charles Dominick, SPSM, SPSM2, SPSM3 is an internationally-recognized business expert, legendary procurement thought leader, award-winning entrepreneur, and provocative blogger. Charles founded the Next Level Purchasing Association in 2000, oversaw its incredible growth, and successfully led the organization to its acquisition by the Certitrek Group in 2016. He continues to blog and provide advisory services for the NLPA on a part-time basis as he incubates his upcoming business innovations. Charles is also the co-author of the wildly popular, groundbreaking book, "The Procurement Game Plan: Winning Strategies & Techniques For Supply Management Professionals."

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