I hope that you have enjoyed the article “Priorities In Supply Chain Leadership.”

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In the article, I write that “Having a priority-based culture means making the top priority apparent to all who interact with and within the supply chain team.” This requires some work that is the core competency of marketing departments: branding.

A definition of brand that I like a lot comes from an article on about.com. It says that “your brand is the source of a promise to your consumer.” So what are you promising your consumer (i.e., your internal customer or your organization)? Or, said differently, what is the one thing, above all, that etches into the minds of your internal customer or senior management what they can expect when dealing with your supply chain team?

I like to think of these marketing slogans when showing how developing a simple, yet brilliant, sets the customer’s expectation for good performance for these companies:

“Built Ford tough”

“Save money. Live better.”

“That was easy”

Are you ready for an assignment? Without spending too much time to think about it, post a comment with a slogan that you think would reflect what you want to deliver to your organization or internal customer.

Go!