Lots of procurement-related organizations send me press releases touting what’s going on in their business. Some are easy to ignore. But I’d have to be a real idiot to overlook what’s going on with Corporate United.

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Corporate United is a group purchasing organization that gives access to preferred-pricing supply contracts to its members, which are mid- to large-sized organizations. While its perennial inclusion on the Inc. 5000 list of the fastest growing privately held companies in America alone is a testament to its growth, some other recent developments helped solidify in my mind how impressive Corporate United’s trajectory is.

First of all, I watch their number of members. It seems like just a couple of years ago, it hovered around 100. According to recent Corporate United press releases, their membership has grown to over 180.

Second, with the addition of several new employees over the past year, Corporate United is moving to a more spacious office. I can’t think of a stronger tangible indicator of financial strength than more customers, more employees, and more office space!

The press releases touting their growth are certainly noteworthy. However, the Corporate United press release that I couldn’t help but dig into was one in which they touted a partnership with the Pro Football Hall of Fame. Part of this partnership involves Hall of Famer Anthony Muñoz delivering a keynote presentation at Corporate United’s annual SYNERGY conference this May.

This partnership seemed a little unusual to me. So I reached out to Corporate United’s Vice President David Clevenger for some insight into this partnership. I’ll share the details of our exchange with you here…

Charles Dominick: “What does this ‘partnership’ involve beyond just having Anthony Muñoz speak at the conference? Why does this partnership make sense?”

David Clevenger: “The overriding themes of the Corporate United partnership with Pro Football Hall of Fame Enterprises are achieving excellence and collaboration. The Hall of Fame’s members are the greatest players to ever step onto the football field and, as a group purchasing organization and the leader in corporate collaboration, we feel that Corporate United’s members demonstrate some of the nation’s leading organizations. In our eyes, it’s a perfect match between two Northeast Ohio organizations looking to increase awareness and provide more opportunities for their members through collaboration.

“In addition to the keynote speaking engagement at SYNERGY, the Corporate United/Pro Football Hall of Fame Enterprises partnership also includes a marketing and sponsorship program that will be available to Corporate United’s 180+ members. It will allow our member companies to take advantage of the Hall of Fame’s extensive sponsorship program, which includes the creation of commercial ventures featuring Hall of Famers, including television shows, social media outreach, merchandise, and events, using Hall of Famers and the marks and logos of the Pro Football Hall of Fame.”

Dominick: “So, essentially, does Corporate United see this partnership as a way of giving its members access to yet another valuable business relationship?”

Clevenger: “Yes.”

Dominick: “What can SYNERGY attendees expect to learn from Muñoz that they can apply to their purchasing jobs?”

Clevenger: “Anthony Muñoz, an eleven-time NFL Pro Bowl selection, is considered by many to be the greatest offensive lineman in NFL history with a record of excellence that is unrivaled in professional football.

“In addition to being a great leader and team player on the field, Muñoz also demonstrates these attributes in his day-to-day life. In fact, in 2002, he established the Anthony Muñoz Foundation, a non-profit organization that engages the Tri-State region to impact area youth mentally, physically and spiritually. Since its inception, the foundation has impacted thousands of children and raised more than $5,000,000 for foundation programs and select charities.

“Besides devoting a great deal of time and energy to his Foundation, Anthony continues to be involved with several community initiatives. He was the chairman of the Billy Graham Mission in 2002 and has spoken to over 150 High School assemblies discouraging the use of drugs and alcohol.

“Muñoz will be presenting teamwork and leadership-related best practices and sharing what he’s learned throughout his career on and off the field. Exhibiting teamwork and leadership is as relevant to SYNERGY attendees as any other group looking to collaborate. And who knows more about this than the greatest offensive lineman to ever play the game of football?”

Interesting enough! If you’re interested in learning more about SYNERGY, go to http://www.corporateunited.com/synergy.aspx.

Disclosure: Corporate United is a sponsor of the Purchasing Certification Blog.

To Your Career,
Charles Dominick, SPSM, SPSM2
President & Chief Procurement Officer
Next Level Purchasing, Inc.
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Charles Dominick, SPSM, SPSM2, SPSM3

Charles Dominick, SPSM, SPSM2, SPSM3 is an internationally-recognized business expert, legendary procurement thought leader, award-winning entrepreneur, and provocative blogger. Charles founded the Next Level Purchasing Association in 2000, oversaw its incredible growth, and successfully led the organization to its acquisition by the Certitrek Group in 2016. He continues to blog and provide advisory services for the NLPA on a part-time basis as he incubates his upcoming business innovations. Charles is also the co-author of the wildly popular, groundbreaking book, "The Procurement Game Plan: Winning Strategies & Techniques For Supply Management Professionals."

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