Thanks to my ever-useful subscription to news feeds from Supply & Demand Chain Executive Magazine, today I came across perhaps one of the most unique approaches to marketing to the supply chain space I have ever seen.

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Kinaxis, a provider of supply chain and sales & operations planning software, has launched a multi-part video series entitled “New Kinexions.” Each episode is a mere 90 seconds long and is a sitcom-ish dating metaphor for using supply chain software.

Just to give a little hint as to the type of humor employed, the two unpleasant, geeky characters in the episodes are named Sally Ann Perkins (SAP) and Ari Cole (to sound like “Oracle”). If you’ve had a bad experience with either of those ERP vendors, you will definitely relate to the videos!

I’d be doing the well-done episodes a disservice by discussing them any more without sharing the videos themselves, so here are the first six episodes…

To Your Career,
Charles Dominick, SPSM, SPSM2
President & Chief Procurement Officer
Next Level Purchasing, Inc.
Struggling To Have A Rewarding Purchasing Career?
Earn Your SPSM® Certification Online At
Next Level Purchasing . com

Charles Dominick, SPSM, SPSM2, SPSM3

Charles Dominick, SPSM, SPSM2, SPSM3 is an internationally-recognized business expert, legendary procurement thought leader, award-winning entrepreneur, and provocative blogger. Charles founded the Next Level Purchasing Association in 2000, oversaw its incredible growth, and successfully led the organization to its acquisition by the Certitrek Group in 2016. He continues to blog and provide advisory services for the NLPA on a part-time basis as he incubates his upcoming business innovations. Charles is also the co-author of the wildly popular, groundbreaking book, "The Procurement Game Plan: Winning Strategies & Techniques For Supply Management Professionals."

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