I’ve been wanting to blog on this topic for a couple of years.
A few years ago, an interesting little Web site called jigsaw.com popped up. This Web site is where sales people can obtain contact information for decision-makers like you.
That alone wasn’t a unique idea. But how that contact information gets into the system is where it gets interesting.
You see, the database of contacts is built by “members” (salespeople) submitting contact information for the decision-makers they know. They are incentivized to do this because they earn points for every contact they submit. Then, they can redeem points to “buy” contact information for the people they want to contact.
So if you’ve given a salesperson your business card, they may enter it into Jigsaw so that they can get more contacts. And your information is out there for other Jigsaw members to find.
I think that you can pay for contacts now but, if I recall correctly, in the past you could only get contacts by entering contacts.
Jigsaw has a slick way of keeping it’s contact info accurate. The member who enters contact information gets penalized if that contact information is found to be incorrect. And members who correct bad contact information get rewarded with points.
It is a pretty novel idea.
But is it ethical?
How would you feel if a supplier walked out of your office with your business card and entered it on Jigsaw for the world to see for the sole purpose of being able to get other contact information without paying money for it?
My information is on there. I have no idea who may have traded it into the Jigsaw system.
To Your Career,
Charles Dominick, SPSM
President & Chief Procurement Officer
Next Level Purchasing, Inc.
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