I hope that you have enjoyed the article “Email Guidelines For Purchasing Professionals.”

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Here’s a challenge…look at five emails you’ve recently sent. How closely did they follow the guidelines? Where could you have used the guidelines to improve those emails?

I also think that examples are helpful. Here’s a before-and-after example of an email I may send to someone…

BEFORE

Dear John,
You inquired about the SPSM Certification Program. Here are the answers to your questions. The SPSM Certification is recognized internationally as many prestigious companies from throughout the world have enrolled their purchasers in the SPSM Certification Program. You may pay for your enrollment in the SPSM Certification Program using a credit card, check, international money order or purchase order. Did you notice the bnoouses that you can get by enrolling on or before June 30? To enroll and get these bonuses, please visit
http://www.NextLevelPurchasing.com/registration.html no later than June 30. With regard to meeting in Chicago, I don’t have my plans quite mapped out yet. My schedule won’t be finalized for days. According to the tentative plan, I will be in town on June 14 & 15. I arrive into O’Hare about 1:44PM on the 14th. I have a meeting scheduled for 4PM. On the 15th, I am delivering a presentation from 9:30 – 11:00 AM and immediately leaving the hotel for my 1:25 flight back to Pittsburgh. Perhaps the best time to meet would be on the evening of the 14th. What do you think?

AFTER

Dear John,
Thank you for inquiring about the
SPSM Certification Program. Here are the answers to your questions.

The SPSM Certification is recognized internationally. Many prestigious companies from throughout the world have enrolled their purchasers in the SPSM Certification Program.

You may pay for your enrollment in the SPSM Certification Program using:

  • Credit card
  • Check
  • International money order
  • Purchase order

Did you notice the bonuses that you can get by enrolling on or before June 30?

To enroll and get these bonuses, please visit http://www.NextLevelPurchasing.com/registration.html

I’ll get back to you about my trip to Chicago once I have my schedule finalized.

Thanks again for your inquiry.

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Which do you think is easier to read?

Do you have any other thoughts on this topic? Click the Comments link below and share them!

Respectfully,
Charles Dominick, C.P.M., SPSM
President
Next Level Purchasing, Inc.

Charles Dominick, SPSM, SPSM2, SPSM3

Charles Dominick, SPSM, SPSM2, SPSM3 is an internationally-recognized business expert, legendary procurement thought leader, award-winning entrepreneur, and provocative blogger. Charles founded the Next Level Purchasing Association in 2000, oversaw its incredible growth, and successfully led the organization to its acquisition by the Certitrek Group in 2016. He continues to blog and provide advisory services for the NLPA on a part-time basis as he incubates his upcoming business innovations. Charles is also the co-author of the wildly popular, groundbreaking book, "The Procurement Game Plan: Winning Strategies & Techniques For Supply Management Professionals."

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